Fansan

Organic and sublime, Fansan is an Art Nouveau type family that includes roman, italic, and optical sizes. Its roots can be found in famous works such as Benguiat, Windsor, and Melbourne — worldwide typographic references which all have a sense of being imperfectly appealing.

The aesthetic influence of Art Nouveau on Fansan can be seen in the top-heavy stress found in most characters. Applying this stress consistently throughout the character set was a significant challenge in the design of the family. The sharp terminals of numerous lowercase characters — including the a, f and g — provide a visual link between the upper and lowercase forms. As a result, Fansan is able to be elegant and pointed in its lighter weights, and playful and full of character in its heavier styles.

Fansan is ideally suited for use at display sizes where personality is needed.