Tara

Tara is a family of serif fonts designed for immersive reading. Its design considers a tall x-height, balanced with high contrast letter-forms and wedge-shaped serifs that propose an elegant character functional at reading sizes. The axis of stress running through the letters is almost vertical; however, Tara is inspired by oldstyle typefaces, characterized by their use of diagonal axes. The family includes four weights that range from Regular through Bold with matching italics. Many of Tara’s lowercase letters retain calligraphic traces in their details, such as the terminal on the upright lowercase ‘a’ and the ear of the ‘g’. The italics contain a few dozen swash alternates, for use in headlines, titles as well as logo designs. All of the fonts include small caps, 14 f-ligatures, and case-sensitive punctuation. The default numeral style is set at proportional oldstyle figures with tabular and lining figures available as OpenType alternates. A full-range of numerators and denominators for fraction-typesetting has been included for its compatibility with a widespread range of contents. With letter-forms quite comfortable to read, Tara’s language support covers an extended Latin character-set and is an excellent choice for editorial projects across print media. Tara was designed by Tania Alvarez Zaldivar, a type and graphic designer from Mexico, and a graduate of the Type & Media program at the Royal Academy of Arts (KABK) in The Hague.