Shoganai

I really like the Japanese language, as it has words that describe a whole world of meaning. Like Shoganai. It literally means: ‘It cannot be helped’. That’s life, get used to it. Shoganai sums up a lot of the Japanese culture and way of thinking: if things cannot be helped, then accept it and move on.

Shoganai is a set of Brush fonts: a thinner, script font and a heavy display font. Use if for book covers, product packaging and more. If you can’t use it, then, well, Shoganai.