Lustra

Since the early 1980’s, the automotive industry has been developing geometric/technical style logotypes for car chrome labels. The styles are ripe with inspiration for great font families, but surprisingly, many of these sleek logotypes are lacking an expansive family to enhance and express their brand in a richer sense, becoming true brand workhorses. The Lustra family finds its origin of inspiration in the HYUNDAI automotive company logo, and from there expands to an 8 font family of weights.

Lustra celebrates the techno display styling of the inspiration logotype, transcending its brand inspired origin to give birth to a font family that pulls on modern and historical styles. It inherits a sturdy yet approachable style with its uniform stroke forms and curves and goes on to include a lowercase, numerals, and a comprehensive range of weights, creating a straightforward, uncompromising collection of typefaces that lend a solid foundation and a broad range of expression for designers.