JOJO

A little more flower and a little less power, please.

Fun, friendly, fashionable, and feminine to a fault, Jojo takes display typography to a whole new level, where eyes can’t help but appreciate the day and the design at hand. It takes a graphic designer very little imagination to see these letters on posters, book covers, clothes, and craft paraphernalia. Or how about a sign over a bakery? A music sleeve? A romantic comedy titling? Cosmetics products? Pretty much anywhere!

Jojo takes its name from a Beatles song about getting back to where we once belonged. It also takes most of its shapes from vintage photo-setting times, when an art nouveau typeface called Spring, by Bernice Jacquet, was putting the flower days back where they belonged, which was everywhere.

The original photo-setting face came in just 26 letters and 10 numerals, but once you check the character set you will see that Jojo has now been expanded to a full, complete font with punctuation, accented characters, and a whole lot of alternates and ligatures for maximum value.

If your design needs art nouveau with a loving spin, retro but not too retro, Jojo is the font for you.