COMA

We created Coma to use alongside Japanese typography. The uniform shape of Coma’s letterforms allow it to be set horizontally or vertically with equal ease. With a striking profile, modular form and contemporary character, Coma can be used in myriad configurations. The name refers to the perplexity of modern life, to be assaulted by an endless stream of stimuli, to feel paralysed and exhausted by it all.