FRESNO

Fresno is a two-font family: Fresno Inline and Fresno Black. Fresno Black is a recent addition. It can be used alone, and it is carefully tailored to fit behind the Inline font to add color to the inline. There are alternate characters: A, M & N in the caps and lowercase key positions.

Fresno is a square gothic style typical of Mid-20th Century Showcard Lettering. A lettering genre known as “Gaspipe.” Signage samples similar to this still exist on buildings in my home town, Oakland, California. I have designed over a half dozen variations of this form over the years. Including Amboy, Golden Gate Initials, Matinee, Motel, and Hotel.

Designed in 2001 by Jim Parkinson, Fresno has recently been refreshed, enhanced, and re-released.